About
Roo The Shooter
Photographer. Creative Director. Storyteller.
The story
I’ve always been a storyteller. Before photography, there was poetry. Before I knew how to build a world through a lens, I was learning how to make people feel something through words.
The medium changed. The intention never did.
I’m Roo The Shooter, a photographer and creative director behind RTS Media. My work lives at the intersection of portraiture, fashion, culture, and visual storytelling—creating imagery that doesn’t just capture how something looks, but communicates how it should feel.
For me, the best photographs begin long before the camera comes out. They begin with a conversation, an idea, a feeling, and the understanding that everybody has a story worth telling.
Whether I’m developing a campaign, directing a set, photographing an artist, or traveling somewhere new to create, my approach remains the same: understand the vision, build the atmosphere, and make something intentional.
I don’t believe great creative work should feel transactional. I believe in collaboration. In making people comfortable enough to be themselves and confident enough to see themselves differently.
Because sometimes what people need isn’t just someone to take their picture.
They need someone who sees what they’re trying to become.
That’s the work. That’s what I create for.
On set, all in one
- Creative director
- Brand consultant
- Photographer
- Hype man
RTS Media
We build the world around the image.
RTS Media is the studio built around that practice. Look across the archive and the common thread isn’t a technique; it’s world-building. Chandeliers and grand pianos, a vintage hotel lobby, an amber tent, a car sunk in a lily pond. Every strong image is a room someone designed.
The studio brings that approach to portraits, film, brand campaigns and productions on location, for clients who want their work to feel like a world, not a backdrop.
What the studio makes
01Studio Photography
Portraiture with presence. Editorial imagery shaped by concept, light and intention.
02Cinematic Video & Content
Brand films and short-form content, made with the same eye as the stills.
03E‑Commerce & Branded Campaigns
Campaign imagery built around an idea, for brands, products and launches.
04Travel & Destination Production
On-location photography and film, planned around the place and the light.
I win when you win.
Tell me what you’re building.